Small business branding agency.

We help small businesses build big brands.

We are a husband and wife branding agency. Our background is in creative agencies and luxury fashion including Vice, Cornerstone and Chanel. Now we use our big brand experience to elevate small businesses and startups.

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Select projects, meaningful results.

All projects are designed in house, with gusto by Paul and Shalina. We only take on a select number of projects that we are passionate about so we can provide a dedicated, one on one service.

Branding made simple.

Attract your dream customers.

Stand out from the crowd.

Increase sales.

Easy as 1, 2, 3.

Our brand identity design process is simple, transparent and collaborative.

1. Strategy
2. Design
3. Delivery

Sunshine brand icon
Smiling moon face brand icon

The perfect package.

Choose the perfect branding solution for your business from our three brand packages. Contact us to receive our brand packages deck with more info and prices.

Tailor made for you.

send me more info

Express identity.

  • when you need a new identity, yesterday.


  • Brand strategy
  • Brand identity
  • Style guide


  • 3 rounds


  • 2 weeks
More info

Essential identity.

  • make the right first impression.


  • Brand strategy
  • Brand identity
  • Style guide
  • Graphics kit


  • 3 rounds


  • 3 weeks
More info

    Complete identity.

    • take your brand to the next level.


    • Brand strategy
    • Brand identity
    • Style guide
    • Graphics kit
    • Brand collateral


    • 3 rounds


    • 4 weeks
    More info

    What is included?

    Everything a small business or start up needs to successfully elevate your brand, raise awareness and stay ahead of the game. Let’s take a look at our Complete Identity for award winning restaurant Musang.

    Tools to grow your brand.

    tell me more

    Your brand foundation.

    We facilitate a brand strategy workshop via video call to help you understand your brand goals, target audience, niche and market position. We use this to build a brand strategy roadmap, your north star.

    Brand strategy.

    help me with my strategy

    Brand awareness.

    Our responsive logo family is designed for flexibility, consistency, and brand recognition to ensure brand awareness in all your branding and marketing.

    Responsive logo family.

    design my logo

    Build trust and loyalty.

    Color impacts how customers perceive a brand and has a powerful effect our emotions. We provide primary, secondary and web color palettes to help you build trust and increase customer loyalty.

    Brand color palette.

    help me build trust

    Cohesive brand message.

    Use our recommended brand fonts on your website, social media, collateral and anywhere else you speak to your audience.

    Brand fonts.

    hone my brand

    Show your brand personality.

    Graphic elements add personality and context to your brand. These hand drawn illustrations create a visual language that communicate your brand values.

    Graphics kit.

    let's work together

    Stay on brand.

    Deliver a cohesive brand message with your own easy to edit social media templates. Maintain professional communication with branded email signatures for your team.

    Brand collateral.

    contact us

    Merchandise your brand.

    Hit the streets with a one of a kind apparel design to promote your business, raise awareness and generate income.

    Merch design.

    merch me up

    Your brand bible.

    To help you stay on brand and get the most out of your new identity, we provide a step by step guide on how to use it.

    Style guide.

    send me more info

    Graphic elements.

    Graphic elements add personality and context to your brand. These can be icons, custom typography and pattern. These flexible and versatile brand elements work as well to brand your Instagram Story highlight covers as they do to print on products.

    Brand personality.

    Brand collateral.

    Using elements from your brand identity we create a custom brand collateral suite to help you promote your brand and increase visibility. This can include social media templates, email signature, newsletter, signage and print media.

    Brand visibility.

    I'm ready, let's do this.

    Take my business to the next level.

    Help me build an iconic brand.

    I want to increase sales.

    let's do this
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    Meet the gang.

    We're a small team. One husband. One wife.

    Photo of a man standing in a Portuguese old town
    Photo of a woman standing in a Portuguese old town

    Paul Andrew Ulysses Lilley

    brand strategist / identity designer

    Paul cut his teeth in London and Melbourne working for creative and art agencies including Vice, Cornerstone and Next Wave. His time working with international clients on large scale campaigns has given him a wealth of experience in strategy, positioning and brand identity.

    Shalina Truelove

    creative director / identity designer

    Shalina graduated from Sydney’s National Art School and went on to lead a creative team as the Visual Merchandiser for Chanel Australia. Her experience in luxury fashion, art and design has given her unique insight into brand management and creative direction.

    book a call with us
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    Our promise to you.

    Responsive communication.

    Expert brand advice.

    Weekly video call.

    reach out

    What our clients say.

    “Paul was incredibly easy and professional to work with. He guided us through every step of the process and helped turn our raw vision into an actual brand strategy”

    Michael Goland
    Cassidy Athletic

    What our clients say.

    We choose to work with Ulysses after some mishaps with other design agencies and we are SO happy with the result and experience working with Paul and Shalina!

    Katrina Kleppe
    Indulge Well

    What our clients say.

    “Thank you for your work on my brand. I appreciate your understanding and patience. I LOVE LOVE our new identity.”

    Melissa Miranda

    What our clients say.

    "It was so much fun working with Ulysses Design Co. Their creativity and passion brought my business branding from an idea to life and the final product is amazing and one of a kind. "

    Jesse Hom-Dawson
    Three Of Cups

    What our clients say.

    “Thanks Paul and Shalina for all of your help. We enjoyed working with you both and are looking forward to getting Slow Down Neighbor launched. We absolutely love the logo.”

    Kevin and Heather Traub
    Slow Down Neighbor

    “Paul and Shalina were so fun to work with and the results exceeded my expectations tenfold. They absolutely nailed my brand, I can't stop looking at my logos and collateral!”

    What our clients say.

    Emma Dinon
    Star Barber

    "Paul and Shalina nailed the concept we were going for and they were so supportive and approachable along the way. We look forward to a continued relationship with them!"

    What our clients say.

    Stacy Nightingale
    Soma Tattoo Supply

    "We couldn’t be happier with the design, branding and illustrations. We honestly can’t thank you enough. You turned our bland brand Into something quite inspiring."

    What our clients say.

    Mark Crossley
    Released Records

    Let's make something awesome together.

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