we're foodies with an

appetite for design

Ulysses Design Co is a branding agency specialising in hand drawn branding for food and drink brands. Our efficient and effective process delivers a bespoke branding with measurable results in as little as 2-4 weeks.

We are based in Sydney, Australia and help a global client list of innovative restaurants, cafes and bars become beloved brands and market leaders. Reach out to see what our creative team can do for your brand.

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Paul liley

Brand designer | Strategist

Paul cut his teeth in London and Melbourne working for creative and art agencies including Vice, Cornerstone and Next Wave. His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.

Shalina Truelove

Brand designer | Strategist

Shalina completed her BFA at Sydney’s National Art School in 2005 and proceeded into a career as the Visual Merchandiser for Chanel Australia. Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.

TESTIMONIALS

No fluff. Just honest feedback from brands we’ve helped grow.

It was so much fun working with Ulysses Design Co. Their creativity and passion brought my business' branding from an idea to life and the final product is amazing and one of a kind. Not only that, but they were quick, patient, and responsive! Can't wait to work with them again in the future.

JESSE HOM DAWSON

Three Of Cups, Owner

“Paul was an absolute pleasure to work with—not only because of his impeccable taste and eye, but also because of his friendly, calm, and patient manner. Every tweak and note of feedback was met with understanding and made in a timely fashion. Super pleased with his work and can’t wait to work with him again!”

 Marika Jayne

Marketing Director, Shake Shack

“Ulysses Design helped bring Berry Babe to life, transforming our vision into a vibrant brand identity that feels both fresh and authentic. Their design work has led to vibrant, memorable visuals that have laid a strong foundation, enabling us to confidently introduce Berry Babe to the market and connect with our customers from day one. A very talented duo!”

 Amelia Aitken

Founder, Berry Babe

“Working with Paul was really enjoyable and collaborative. From the initial conversations to the step‑by‑step creative process, Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again.”