we're foodies with an

appetite for design

Ulysses Design Co is a branding agency specialising in hand drawn branding for food and drink brands. Our efficient and effective process delivers a bespoke branding with measurable results in as little as 2-4 weeks.

We are based in Sydney, Australia and help a global client list of innovative restaurants, cafes and bars become beloved brands and market leaders. Reach out to see what our creative team can do for your brand.

Paul liley

Brand designer | Strategist

Paul cut his teeth in London and Melbourne working for creative and art agencies including Vice, Cornerstone and Next Wave. His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.

Shalina Truelove

Brand designer | Strategist

Shalina completed her BFA at Sydney’s National Art School in 2005 and proceeded into a career as the Visual Merchandiser for Chanel Australia. Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.
OUR SERVICES

Branding with heart and soul

Adesso
BRAND IDENTITY
Custom logos, typography, color palettes, and illustration styles—all designed by hand. We create cohesive identities that stand out and stick with your audience.
Logo design
CUSTOM TYPE
ILLUSTRATION
Steak Can
BRAND STRATEGY
Know exactly who you're talking to and how to connect with them. From positioning to messaging, we help you build a brand with purpose and clarity.
ANALYSIS
POSITIONING
MESSAGING
Ice Cream Truck
Web Design & DevELOPMENT
Clean, responsive websites built with your users in mind. We design and develop sites that not only look good but also guide your visitors to take action.
UX DESIGN
WEB DESIGN
DEVELOPMENT
Collateral & Packaging
From menus and signage to labels and merch, we design the physical touchpoints that bring your brand to life in the real world.
MERCH
PACKAGING
MATERIALS
Brand Identity
BRAND IDENTITY
Custom logos, typography, color palettes, and illustration styles—all designed by hand. We create cohesive identities that stand out and stick with your audience.
Logo design
CUSTOM TYPE
ILLUSTRATION
learn more
Brand Strategy
BRAND STRATEGY
Know exactly who you're talking to and how to connect with them. From positioning to messaging, we help you build a brand with purpose and clarity.
ANALYSIS
POSITIONING
MESSAGING
learn more
Web Design And Development
Website
Clean, responsive websites built with your users in mind. We design and develop sites that not only look good but also guide your visitors to take action.
UX DESIGN
WEB DESIGN
DEVELOPMENT
learn more
Collateral and packaging
Collateral
From social media templates, menus and signage to packaging and merch, we design the digital and physical touchpoints that bring your brand to life in the real world.
MERCH
PACKAGING
marketing
learn more
NOT SURE WHICH ONE IS IT? WE CAN HELP
Tell us a bit about your business, and we’ll guide you to the package that makes the most sense for your goals.
contact us
our studio

Where the magic happens