Not Just A Branding Agency.

We’re a branding agency that focuses specifically on the food and beverage industry. We work with a select clientele of venues, restaurants, bars and breweries to create unique solutions. Our industry experience means we know what you need before you ask.

Meet Our

Creative Team

The people behind the work

Paul Lilley
Founder

Paul cut his teeth in London and Melbourne working for creative and art agencies including Vice, Cornerstone and Next Wave.
His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.and-drawn designs.

Shalina Truelove
Co Founder

Shalina completed her BFA at Sydney’s National Art School in 2005 and proceeded into a career as the Visual Merchandiser for Chanel Australia.
Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.

Ellie Carson
Brand Designer

After studying Graphic Design at Sydney’s renowned Billy Blue College of Design, Ellie was selected for an in-house role at Torrens University before moving into agency branding and design. Now at Ulysses, Ellie brings a considered, contemporary approach to brand identity design.

Our Studio

Where the magic happens.

A man, woman, and child sitting on a white sofa in a cozy, well-lit living room with plants and colorful artwork on the walls.
Family of three standing on the front porch of a beige house, with the woman waving.
Two people casually talking in a cozy room with a round table, plants, and a framed artwork on the wall.
A woman and a man sitting together in a cozy modern office, the woman is smiling and touching the man's arm while he looks at an open book.
Story

Our Values

We started because brands deserve better.

Transparency

Know exactly what to expect from us, and when. Never a deadline missed or email unanswered.

Autheticity

We pride ourselves on our signature hand drawn, original identities that are as authentic as the brands behind them.

Hospitality

Our experience in hospitality gives us a unique insight into branding food and beverage businesses.

Connection

We love forming long lasting relationships with our clients and continuing our creative partnership as they grow.

Smiling man with tattoos and woman in shorts standing together outside a building with green awning.

Paul helped us focus and distill our wide-ranging vision for our store into a beautiful, elegant logo and style guide. The branding he made for us gave us confidence and made us excited to venture forth into our small business!

Dean Peterson
Cofounder, Burden of Proof
Portrait of a young man with short brown hair and facial hair wearing a brown jacket over a white shirt against a blurred brick wall background.

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process, Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Nick Griffiths
Founder, San Remo
Circular logo with red, bubbly letters spelling 'Berry Babe' on a pink background.

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Amelia Aitken
Founder, Berry Babe

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Ryan & Stephanie Johnson
Founder, Adesso! Bakeshop
Smiling man and woman holding wine glasses behind a bar with wine bottles and a menu board showing wine vintages and producers.

Working with Ulysses was a truly enjoyable collaboration. The teams level of professionalism and ability to execute the brief was spot on at every step of the way.

Luke
Owner, Smokey's Bottle Shop
Logo of Paper Tiger Coffee Roasters featuring a woman in a red outfit riding a roaring tiger, with text 'PAPER TIGER' above and 'COFFEE ROASTERS' below, and 'VAN' and 'WA' on the sides.

Ulysses Design Co. was an absolute dream to work with. The team here has an impeccable attention to detail and provides empowerment and support through each step. The execution was very organized and I am proud of the product they delivered to represent our company.

Brittney
Owner, Paper tiger coffee roasters
In 4 weeks

This Could Be Your Brand

Take your brand from DIY to dynasty in just 1 month with our essential Identity Package.

Two clear ribbed glasses of sparkling water with lemon slices on blue coasters labeled 'Club Seltzer' on a light stone surface.
Person wearing an olive green jacket carrying a white tote bag with bold red text reading 'espresso affo syrup'.
Dark wine bottle with an orange label reading 'L'ASIE SANS CHICHI' resting inside a cardboard box filled with other sealed bottles.
Glass window decal with purple text reading 'Adesso! Bakeshop BK NYC'.
Coastal beach with rows of blue and white umbrellas, people swimming, and historic stone arches and buildings in the background.
Close-up of a person’s hands holding a can of Tomiris kvass drink and placing it into a beige net shopping bag outdoors.