
we're foodies with an
appetite for design
Ulysses Design Co is a branding agency specialising in hand drawn branding for food and drink brands. Our efficient and effective process delivers a bespoke branding with measurable results in as little as 2-4 weeks.
We are based in Sydney, Australia and help a global client list of innovative restaurants, cafes and bars become beloved brands and market leaders. Reach out to see what our creative team can do for your brand.
meet the gang
team ulysses

Paul Lilley
founder
Paul cut his teeth in London and Melbourne working for creative agencies including Vice, Cornerstone and Next Wave. He founded Ulysses to work direct with ambitious food and drink founders to create meaningful brands. His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.

Shalina Truelove
Co founder / art director
Shalina completed her Bachelor Of Fine Arts at Sydney’s National Art School and proceeded into a career as the Visual Merchandiser for Chanel Australia. Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.

ellie carson
brand designer
After studying Graphic Design at Sydney’s renowned Billy Blue College of Design, Ellie was selected for an in-house role at Torrens University. Now at Ulysses, Ellie brings a considered, contemporary approach to brand identity design with an emphasis on illustration.
branding services with
heart and soul

transform your brand
in 1 month
Whether you’re opening your first cafe or scaling your restaurant group, we’ll create a hand-drawn identity that sets you apart.



























