Not Just A Branding Agency.

We’re a branding agency that focuses specifically on the food and beverage industry. We work with a select clientele of venues, restaurants, bars and breweries to create unique solutions. Our industry experience means we know what you need before you ask.

Meet Our

Creative Team

The people behind the work

Paul Lilley
Founder

Paul cut his teeth in London and Melbourne working for creative and art agencies including Vice, Cornerstone and Next Wave.
His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.and-drawn designs.

Shalina Truelove
Art Director

Shalina completed her BFA at Sydney’s National Art School in 2005 and proceeded into a career as the Visual Merchandiser for Chanel Australia.
Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.

Ellie Carson
Brand Designer

After studying Graphic Design at Sydney’s renowned Billy Blue College of Design, Ellie was selected for an in-house role at Torrens University before moving into agency branding and design. Now at Ulysses, Ellie brings a considered, contemporary approach to brand identity design.

Our Studio

Where the magic happens.

Story

Our Values

We started because brands deserve better.

Transparency

Know exactly what to expect from us, and when. Never a deadline missed or email unanswered.

Autheticity

We pride ourselves on our signature hand drawn, original identities that are as authentic as the brands behind them.

Hospitality

Our experience in hospitality gives us a unique insight into branding food and beverage businesses.

Connection

We love forming long lasting relationships with our clients and continuing our creative partnership as they grow.

Paul helped us focus and distill our wide-ranging vision for our store into a beautiful, elegant logo and style guide. The branding he made for us gave us confidence and made us excited to venture forth into our small business!

Dean Peterson
Cofounder, Burden of Proof

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process, Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Nick Griffiths
Founder, San Remo

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Amelia Aitken
Founder, Berry Babe

Working with Paul was really enjoyable and collaborative. From the initial conversations to the step by step creative process , Paul was always engaged, diligent and open to suggestion. We’re super happy with how he interpreted and updated our brand and look forward to working together again

Ryan & Stephanie Johnson
Founder, Adesso! Bakeshop

Working with Ulysses was a truly enjoyable collaboration. The teams level of professionalism and ability to execute the brief was spot on at every step of the way.

Luke
Owner, Smokey's Bottle Shop

Ulysses Design Co. was an absolute dream to work with. The team here has an impeccable attention to detail and provides empowerment and support through each step. The execution was very organized and I am proud of the product they delivered to represent our company.

Brittney
Owner, Paper tiger coffee roasters
In 4 weeks

This Could Be Your Brand

Take your brand from DIY to dynasty in just 1 month with our efficient and effective branding process.