we're foodies with an

appetite for design

Ulysses Design Co is a branding agency specialising in hand drawn branding for food and drink brands. Our efficient and effective process delivers a bespoke branding with measurable results in as little as 2-4 weeks.

We are based in Sydney, Australia and help a global client list of innovative restaurants, cafes and bars become beloved brands and market leaders. Reach out to see what our creative team can do for your brand.

meet the gang

team ulysses

Paul Lilley

founder

Paul cut his teeth in London and Melbourne working for creative agencies including Vice, Cornerstone and Next Wave. He founded Ulysses to work direct with ambitious food and drink founders to create meaningful brands. His time working with international clients on large scale campaigns has given Paul a wealth of experience in strategy, positioning and brand identity.

Shalina Truelove

Co founder / art director

Shalina completed her Bachelor Of Fine Arts at Sydney’s National Art School and proceeded into a career as the Visual Merchandiser for Chanel Australia. Her experience in luxury fashion, art and design has given Shalina a unique approach and understanding of brand management and creative direction.

ellie carson

brand designer

After studying Graphic Design at Sydney’s renowned Billy Blue College of Design, Ellie was selected for an in-house role at Torrens University. Now at Ulysses, Ellie brings a considered, contemporary approach to brand identity design with an emphasis on illustration.
branding services with

heart and soul

branding
Outgrown your DIY logo? We design cohesive, hand-drawn identities that are authentic and timeless.
Logo design
CUSTOM TYPE
ILLUSTRATION
guidelines
STRATEGY
Struggling to stand out? Build a brand that your audience choose over your competitors everytime.
research
ANALYSIS
POSITIONING
MESSAGING
Website
We design and develop sites that not only look good but also guide your visitors to take action.
UX DESIGN
WEB DESIGN
DEVELOPMENT
maintenance
Collateral
Packaging, social media, merch and signage that make people stop, notice, and remember.
MERCH
PACKAGING
signage
marketing
branding
Outgrown your DIY logo? We design cohesive brand identities that are authentic and timeless.
Logo
CUSTOM TYPE
ILLUSTRATION
guidelines
learn more >
STRATEGY
Sturggling to stand out? Build a brand that your audience choose over your competitors everytime.
research
ANALYSIS
positioning
MESSAGING
learn more >
Website
We design and develop sites that not only look good but also guide your visitors to take action.
UX DESIGN
WEB DESIGN
DEVELOPMENT
maintenance
learn more >
Collateral
Packaging, social media, merch and signage that make people stop, notice, and remember.
MERCH
PACKAGING
signage
marketing
learn more >
receive our reccomendation
Tell us a bit about your business, and we’ll guide you to the package that makes the most sense for your brand.
contact us