Smokey's

Brand Identity

Bottle Shop

Byron Bay

Objective

Smokey’s came to us with a clear mission: create a brand that feels inviting, casual and welcoming. A place that aims to gather friends with a glass in hand.
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Results

A brand that’s not just a bottleshop, but a laid back hub that fosters community and connection.

Solution

We built a warm, approachable identity with vibrant colours, hand-drawn illustrations, and a logo that feels like it belongs on a bottle passed around the table. Smokey is your old pal that just so happens to have great taste and loves to share his knowledge. Quenching the thirst of the Northern Rivers, one bottle at a time.