Premium branding isn’t about being fancy or exclusive. It’s about showing authenticity, quality, and human connection.

Many business owners believe that a logo is their brand. It’s not. A logo is simply one element of your brand identity system—important, yes, but not enough to build recognition, trust, or loyalty on its own.

Your product has only seconds to catch attention on the shelf. Strong packaging is a strategy made visible — it needs to stop people in their tracks and make them want to pick it up.

You’ve heard of brand strategy before. But what does it actually mean for your business? Many people assume branding is just a logo, color palette, or some catchy taglines. In reality, those are only surface elements. The real power comes from the strategy that sits beneath them.

Calling likeminded creatives! Our branding agency is expanding quickly and we need some extra hands to share the load.

In this Q&A with Banabae, we share a bit about our life behind the scenes—from daily rituals in our coastal studio to how we approach creative projects.

We talk to Behance about how we built Ulysses, why we focus exclusively on food and drink brands, and how hand-drawn design helps our clients stand out.