Coasty Girls
Services
Objective
The goal was to create a brand identity that would establish Coasty Girls as a memorable and vibrant name in the real fruit ice cream market. The identity needed to reflect the brand’s Kiwi origins, its inclusive spirit, and its mission to become synonymous with authentic fruit ice cream.
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Results
The final identity presents Coasty Girls as a confident, community-led brand ready to stand out on shelves and at the beach alike. The system translates seamlessly across packaging, merchandise, and guidelines, ensuring brand recognition while leaving space for playful expressions that reflect the brand’s personality.
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Solution
The tone of voice was carefully crafted to remain playful, authentic, and inclusive—avoiding artificial or exclusive cues. This allowed the brand to stand apart from competitors by speaking with clarity and honesty, while still capturing a sense of fun.
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