OBJECTIVES
We were thrilled to reconnect with Seattle based Filipino chef Melissa Miranda to design the brand identity for her new casual dining restaurant Kilig. We designed the rebrand for her fine dining restaurant Musang earlier in the year. For Kilig’s brand identity, Melissa wanted us to create a more playful aesthetic to match the casual feel of the restaurant and simplicity of the menu. With this objective in mind we created the 3 concepts below to illustrate our creative direction for the project.
GRAPHICS, TYPOGRAPHY AND COLOUR
To complement the nostalgic, coastal inspired brand identity, hand drew a graphics kit of illustrated icons. We used a vibrant and beachy colour palette to represent La Union. We complemented this with brand fonts that felt suitably playful while being easy to read on website, signage and packaging.
OUTCOME
We brought everything together with a detailed style guide which gave the Kilig team all the instructions they needed to grow their brand. This included guidelines on logo usage, typography, colour, graphics kit, merchandising, marketing, messaging and photography.
The result was a bold, playful and tropical brand identity that represented the casual and simple nature of the restaurant whilst appealing to its fun loving and easy going audience.
OUTCOME
We brought everything together with a detailed style guide which gave the Kilig team all the instructions they needed to grow their brand. This included guidelines on logo usage, typography, colour, graphics kit, merchandising, marketing, messaging and photography.
The result was a bold, playful and tropical brand identity that represented the casual and simple nature of the restaurant whilst appealing to its fun loving and easy going audience.
Cool Stuff
