Branding and Packaging for Coffee Brand

Affo is an elevated take on the classic coffee syrup, reimagined for contemporary tastes. The brand challenge was changing perception about coffee syrup. Historically it is a low brow, high sugar product. Our brief was to create something that felt playful and nostalgic, while taking coffee syrup to a more sophisticated, foodie level for a modern audience.

Client

Affo

Date

November 2025

Industry

Coffee

Location

Florida, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

Affo is an elevated take on the classic coffee syrup, reimagined for contemporary tastes. The brand challenge was changing perception about coffee syrup. Historically it is a low brow, high sugar product. Our brief was to create something that felt playful and nostalgic, while taking coffee syrup to a more sophisticated, foodie level for a modern audience.

Process

Our brand strategy was to position Affo as a premium product for coffee lovers, espresso enthusiasts, and curious condiment collectors who stock their shelves with beautiful, innovative packaging design.

Solution

To achieve our brand goals, we developed a hand drawn custom logotype, paired with bespoke illustrations to tell the brand story. The rich palette of dark espresso, deep red, and luxurious cream brings warmth, indulgence, and depth to the identity.

In 4 weeks

This Could Be Your Brand

Take your brand from DIY to dynasty in just 1 month with our essential Identity Package.

Two clear ribbed glasses of sparkling water with lemon slices on blue coasters labeled 'Club Seltzer' on a light stone surface.
Person wearing an olive green jacket carrying a white tote bag with bold red text reading 'espresso affo syrup'.
Dark wine bottle with an orange label reading 'L'ASIE SANS CHICHI' resting inside a cardboard box filled with other sealed bottles.
Glass window decal with purple text reading 'Adesso! Bakeshop BK NYC'.
Coastal beach with rows of blue and white umbrellas, people swimming, and historic stone arches and buildings in the background.
Close-up of a person’s hands holding a can of Tomiris kvass drink and placing it into a beige net shopping bag outdoors.