Byrdie Club Golf Club
This could be your brand
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
Process
Inspired by vintage country club aesthetics, we developed three distinct brand concepts to visually represent this luxury golf brand. We leaned into prestige design elements such as elegant script typography, country club-style blazer shields, and sophisticated letter marks.
The challenge
Golf simulators are booming in Los Angeles. The challenge is not to look like gaming arcades or sports bars - cold, uninviting, and generic.
Solution
We used prestige design elements such as a hand-drawn cursive logotype and a rich bottle green palette to evoke the feel of the golf green, positioning Byrdie Club as an elevated, experiential alternative to the standard indoor simulator.
Results
The result of our brand strategy and identity design was a brand that felt like an exclusive country club experience, rather than the typical sports bar or arcade-style golf simulator. The brand was embodied by the tagline - ‘Clubhouse for the modern golfer’.