Brand Identity For A Luxury Golf Clubhouse Brand

For Byrdie Club, our project goal was to create a brand that felt like a members only club you would kill to belong to. We drew inspiration from luxury country clubs, exclusive boutique hotel Soho House, and sophisticated streetwear brand Aimé Leon Dore.
Brand Identity
Collateral
Brand Strategy

Client

Byrdie Club

Date

September 2025

Industry

Golf

Location

Los Angeles, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

Golf simulators are booming in Los Angeles. The challenge is not to look like gaming arcades or sports bars - cold, uninviting, and generic.

Process

Inspired by vintage country club aesthetics, we developed three distinct brand concepts to visually represent this luxury golf brand. We leaned into prestige design elements such as elegant script typography, country club-style blazer shields, and sophisticated letter marks.

Solution

We used prestige design elements such as a hand-drawn cursive logotype and a rich bottle green palette to evoke the feel of the golf green, positioning Byrdie Club as an elevated, experiential alternative to the standard indoor simulator.

Results

The result of our brand strategy and identity design was a brand that felt like an exclusive country club experience, rather than the typical sports bar or arcade-style golf simulator. The brand was embodied by the tagline - ‘Clubhouse for the modern golfer’.

Recognition

Byrdie Club stands head and shoulders above its competitors

Growth

Their website allowed them to sell our pre bookings

Trust

Their brand promises an elevated golf experience

Expansion

They helped bring our brand to life! So easy to work with, enjoyed the process, and would gladly work with Paul and the team on our next project! Paul Goodman, Byrdie Club

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