Brand Identity for Sandwich Shop

Say hello to Between Two Slices, a local New Jersey popup serving up a fresh take on the classic sandwich. Contemporary, nostalgic, and made for sandwich people (AKA all people) The goal? Build a brand that feels like your favorite neighborhood spot, warm, approachable, and full of personality. Something casual, but done with care.

Brand Identity

Collateral

Merch

Client

Between Two Slices

Date

June 2025

Industry

Restaurant

Location

New Jersey, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

We looked at classic delis, street food culture, and neighborhood staples, places that feel familiar and loved. The challenge was creating something new that still hits with that comfort and charm everyone knows. 

Process

We created a hand drawn and custom brand identity full of heart and soul that represented this artisanal sandwich producer authentically and effectively.

Solution

We crafted a playful, unfussy identity with bold type, bright colors, and little nods to deli culture. It’s designed to be fun, memorable, and a little bit cheeky, just like the sandwiches.