Brand Identity for Sandwich Shop
Say hello to Between Two Slices, a local New Jersey popup serving up a fresh take on the classic sandwich. Contemporary, nostalgic, and made for sandwich people (aka, everyone).
The challenge
The goal? Build a brand that feels like your favorite neighborhood spot, warm, approachable, and full of personality. Something casual, but done with care.
Process
We looked at classic delis, street food culture, and neighborhood staples, places that feel familiar and loved. The challenge was creating something new that still hits with that comfort and charm everyone knows.
Solution
We crafted a playful, unfussy identity with bold type, bright colors, and little nods to deli culture. It’s designed to be fun, memorable, and a little bit cheeky, just like the sandwiches.
Results
Pull up, grab a bite, and stay a while.
In 4 weeks
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