Non Alcoholic Bottle Shop Brand Identity

Burden Of Proof is a non alcoholic bottle shop in East LA. Burden Of Proof’s mission is to open the sober curious consumer’s eyes to the exciting new possibilities of sobriety and a new world of flavour they had no idea existed. Ulysses Design Co was brought on board to create a visual identity and brand system that the Burden of Proof team could take and run with.

Brand Identity

Collateral

Brand Strategy

Client

Burden of Proof

Date

July 2024

Industry

Non Alcoholic Beverage

Location

Los Angeles, US

The challenge

The challenge was to create a brand identity to make non alcoholic beverages feel familiar and fun. In our competitor analysis we noticed other non alcoholic bottle shops felt cold and intimidating. We wanted to create a brand that felt more like a welcoming local general store that leant itself to an inviting retail experience.

Process

After a thorough deep dive into the Burden of Proof purpose, voice, target demographic, and competition, our goal was to create an identity system that felt elevated, curated, yet still down to earth and humble. The brand appeals to the sober curious, the sober serious and all in between.

Solution

To achieve Burden Of Proof’s desired brand identity, we crafted a hand-drawn logotype and graphic icons that personify the brand's welcoming, authentic, and down-to-earth nature. We drew inspiration from old general store’s and their nostalgic shop front slogans. With big, bold, blocky, hand painted style types and vintage signage colour palette the Burden Of Proof modern yet timeless brand identity was born.

Results

With their responsive logo family, typography, graphic icons, brand collateral and merch, Burden Of Proof are ready to open their doors and let that non alcoholic wine fly off the shelves.