Non Alcoholic Beverage Branding
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
The challenge
Owner Charles and Norman, worked closely with Ulysses Design Co to develop a brand identity that captures the brand’s essence and resonates with consumers. The brand narrative we want to communicate with the audience was a nostalgic Mediterranean beach holiday.
Process
The Club Seltzer moodboard blends nostalgic Mediterranean elegance, playful sophistication, and mid-century influences. Drawing inspiration from vintage European drink branding and classic beach club aesthetics, the brand brings a fresh, modern twist to timeless design.
Solution
The chosen concept blends modern sophistication with timeless elegance, pairing a refined cursive type with a condensed sans serif. The vibrant navy blue evokes a Mediterranean beach club vibe, while the brilliant white achieves the desired modern, sophisticated look. To add a playful touch, we’ve designed a suite of hand-drawn icons. Each one, creating a mini identity for each flavour of seltzer.
Results
This project resulted in a highly impactful and visually appealing brand identity that is sure to make a splash in the non-alcoholic beverage market. The design merges sophistication and elegance with playful, modern elements to bring Club Seltzer to life. The outcome is a cohesive, striking brand identity that positions Club Seltzer as an elegant, elevated, health-conscious choice for refreshment.
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