Non Alcoholic Beverage Branding
The challenge
Owner Charles and Norman, worked closely with Ulysses Design Co to develop a brand identity that captures the brand’s essence and resonates with consumers. The brand narrative we want to communicate with the audience was a nostalgic Mediterranean beach holiday.
Process
The Club Seltzer moodboard blends nostalgic Mediterranean elegance, playful sophistication, and mid-century influences. Drawing inspiration from vintage European drink branding and classic beach club aesthetics, the brand brings a fresh, modern twist to timeless design.
Solution
The chosen concept blends modern sophistication with timeless elegance, pairing a refined cursive type with a condensed sans serif. The vibrant navy blue evokes a Mediterranean beach club vibe, while the brilliant white achieves the desired modern, sophisticated look. To add a playful touch, we’ve designed a suite of hand-drawn icons. Each one, creating a mini identity for each flavour of seltzer.
Results
This project resulted in a highly impactful and visually appealing brand identity that is sure to make a splash in the non-alcoholic beverage market. The design merges sophistication and elegance with playful, modern elements to bring Club Seltzer to life. The outcome is a cohesive, striking brand identity that positions Club Seltzer as an elegant, elevated, health-conscious choice for refreshment.
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