Natural Ice Cream Brand Identity Design
The challenge
The goal was to create a brand identity that would establish Coasty Girls as a memorable and vibrant name in the real fruit ice cream market. The identity needed to reflect the brand’s Kiwi origins, its inclusive spirit, and its mission to become synonymous with authentic fruit ice cream.
Process
We designed a playful yet refined identity system that balances vibrancy with approachability. The visual language celebrates real fruit with bold colour palettes, organic textures, and hand-crafted design details. Packaging and collateral were built to feel both natural and joyful, while adaptable enough to resonate with eco-conscious families and free-spirited coastal communities alike.
Solution
The tone of voice was carefully crafted to remain playful, authentic, and inclusive—avoiding artificial or exclusive cues. This allowed the brand to stand apart from competitors by speaking with clarity and honesty, while still capturing a sense of fun.
Results
Through a balance of authenticity and joy, Coasty Girls now has an identity that reflects its values and positions it as a leader in the growing real fruit ice cream market. The brand feels both homegrown and expansive—ready to carry its coastal roots into new communities worldwide.
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