Homeplace Dog Treats
This could be your brand
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
Process
We dug into the world of pet wellness, community-driven brands, and the deep bond between dogs and their people. Our conclusions? Competitor branding was uninspiring and uninviting. We wanted to create a brand identity that positioned Homeplace as a premium pet food brand that serves beloved fur babies with food fit for humans.
The challenge
The challenge was to create a warm, trustworthy brand that speaks to thoughtful pet parents who treat their dogs like family. Honest, wholesome, and full of heart.
Solution
We responded to the brief and created a gentle, handcrafted identity with a mascot logo, custom illustrations and limited colour palette made to reflect the natural goodness behind every treat. We leant into the idea of human quality food being served in a restaurant and created a packaging system based around this. To add some humour, we created an illustration of a hand holding a silver platter serving up food as a little joke that the pets are the real masters.
Results
The result is a brand that’s as heartfelt as it is healthy, that feels as loyal and loving as your favorite pup.