Brand Identity for Asian Restaurant

Introducing our brand identity design for Paris based Asian street food canteen, James Bun.

Client

James Bun

Date

March 2025

Industry

Restaurant

Location

Paris, France

The challenge

We helped this Paris based restaurant create a brand that personified their down to earth, welcoming and inclusive nature. Deliverables included custom logotype, colour & type, hand drawn illustrations, and collateral for their restaurant.

Process

We set out to design a distinctive, eye capturing brand identity that would position James Bun as an affordable, generous, friendly restaurant. The identity needed to feel elevated without conveying pretentiousness. To achieve this, we created a playful brand identity that perfectly balanced sophistication with fun.

Solution

With a bold hand drawn logotype and vibrant colour palette, this identity was a lot of fun to create. We created a cohesive set of poster designs that could be used flexibly across all collateral needs.

Results

Our journey with this James Bun project resulted in a playful yet elevated brand identity that embodied their brand personality and allowed them to connect with their audience.

Recognition

Parent brand for their multiple concepts

Growth

Increased visibility for their hospitality group

Trust

Pusit Pusit brand is a seal of trust and quality

Expansion

Increased locations and expanded operations
In 4 weeks

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