Brand Identity for Asian Fusion Restaurant

We helped this Paris based restaurant create a brand that personified their down to earth, welcoming and inclusive nature. Deliverables included custom logotype, colour & type, hand drawn illustrations, and collateral for their restaurant.

Brand Identity

Collateral

Brand Guidelines

Client

James Bun

Date

March 2024

Industry

Restaurant

Location

Paris, France

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

The challenge for this fast casual Asian street food canteen was to create an identity that felt elevated, but authentic, without cleaning on cultural stereotypes.

Process

We set out to design a distinctive, eye capturing brand identity that would position James Bun as an affordable, generous, friendly restaurant. The identity needed to feel elevated without conveying pretentiousness. To achieve this, we created a playful brand identity that perfectly balanced sophistication with fun.

Solution

With a bold hand drawn logotype and vibrant colour palette, this identity was a lot of fun to create. We created a cohesive set of poster designs that could be used flexibly across all collateral needs. And to top it off, we created a set of playful, Asia-inspired illustrations to deepen the brand narrative.

Results

Our journey with this James Bun project resulted in a playful yet elevated brand identity that embodied their brand personality and allowed them to connect with their audience.