The challenge
We helped this Paris based restaurant create a brand that personified their down to earth, welcoming and inclusive nature. Deliverables included custom logotype, colour & type, hand drawn illustrations, and collateral for their restaurant.

Process
We set out to design a distinctive, eye capturing brand identity that would position James Bun as an affordable, generous, friendly restaurant. The identity needed to feel elevated without conveying pretentiousness. To achieve this, we created a playful brand identity that perfectly balanced sophistication with fun.

Solution
With a bold hand drawn logotype and vibrant colour palette, this identity was a lot of fun to create. We created a cohesive set of poster designs that could be used flexibly across all collateral needs.


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