James Bun Restaurant
This could be your brand
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
Process
We set out to design a distinctive, eye capturing brand identity that would position James Bun as an affordable, generous, friendly restaurant. The identity needed to feel elevated without conveying pretentiousness. To achieve this, we created a playful brand identity that perfectly balanced sophistication with fun.
The challenge
The challenge for this fast casual Asian street food canteen was to create an identity that felt elevated, but authentic, without cleaning on cultural stereotypes.
Solution
With a bold hand drawn logotype and vibrant colour palette, this identity was a lot of fun to create. We created a cohesive set of poster designs that could be used flexibly across all collateral needs. And to top it off, we created a set of playful, Asia-inspired illustrations to deepen the brand narrative.
Results
Our journey with this James Bun project resulted in a playful yet elevated brand identity that embodied their brand personality and allowed them to connect with their audience.