Brand Identity for Korean-Detroit Pizza
The challenge
KODE's cofounder, Charles, approached Ulysses Design Co to create a compelling brand identity to help the restaurant stand out in Seattle’s competitive fast-casual dining scene. Our goal was to design a bold, stylish and playful identity that reflects KODE’s commitment to authenticity, creativity, and quality.
Process
Our mood board for KODE was filled with high-contrast, vibrant, and bold type, paired with playful hand-drawn illustrations. We explored dynamic lettering and the creative use of negative space. These influences shaped a visual identity that's impactful and ready to make a lasting impact in the restaurant scene’s competitive market.
Solution
The concept we developed is bold, innovative and sophisticated, much like KODE itself. The custom logotype features chunky, rectangular letters that mimic the thick Detroit-style pizza slices. To keep the design modern and versatile, we paired the logotype with a clean, contemporary sans-serif typeface. A tall, condensed secondary font is used for headings, while a more subtle sans serif serves for copy, giving the identity a progressive, innovative feel. Accompanying the logotype is a hand-drawn brand mark that is playful and memorable, with a dynamic balance that complements the main logo. The colour palette features a vibrant red, paired with brilliant white for bold contrast, creating a modern, eye-catching identity.
Results
The result is a dynamic identity that perfectly captures KODE’s unique culinary offering that sparks hunger at the first glance.
This Could Be Your Brand
Take your brand from DIY to dynasty in just 1 month with our efficient and effective branding process.
