Natural Wine Brand Identity Design
The challenge
Losa Vino set out to fill a gap in Monterey’s wine culture: a space that champions organic, biodynamic, and skin-contact Italian wines in an atmosphere that feels stylish yet welcoming. The goal was to create an identity that rejects wine snobbery, instead celebrating inclusivity, curiosity, and the shared joy of discovery.
Process
We built a bold and inviting identity that balances playful energy with Italian-inspired nostalgia. From brand strategy to collateral, the design reflects a homey, lounge-like enoteca atmosphere. Hand-crafted typography, warm textures, and vibrant graphics communicate passion and community while staying refined and approachable. Every detail—whether on merch, signage, or tasting menus—reinforces the idea of natural wine as an adventure.
Solution
The result is a brand that feels instantly magnetic: one of those places you pass by and think, I’ve got to check this out. The visual system captures both authenticity and accessibility, welcoming eco-conscious wine lovers into an environment that feels personal, stylish, and connected.
Results
Losa Vino now serves as more than a shop—it’s a cultural hub for curious drinkers and a platform for authentic Italian winemaking. It’s where natural wine meets inclusive community, where passion and playfulness create an experience that feels both timeless and fresh.
This Could Be Your Brand
Take your brand from DIY to dynasty in just 1 month with our efficient and effective branding process.
