Losa Vino Natural Wine Shop
This could be your brand
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
Process
We designed a bold palette of seafoam and orange lifted straight from Amalfi postcards, paired with typography inspired by vintage Italian enotecas. To celebrate one of Losa Vino’s most unique touches, we illustrated owner Jenny delivering wine by Vespa, a hand-drawn detail that grounds the brand in character and story.
The challenge
Losa Vino is the first natural wine shop in Monterey, a region better known for its traditional wineries. Their focus is Italian orange wines, and the challenge was to create a brand identity that stood out while still feeling timeless.
Solution
We designed a brand identity design system that captures both authenticity and accessibility, welcoming eco-conscious wine lovers into an environment that feels personal, stylish, and connected.
Results
In a region dominated by predictable wine experiences, Losa Vino stands apart as Monterey’s first natural wine destination. A cultural hub for curious drinkers and a platform for authentic Italian winemaking.