Natural Wine Shop Brand Identity Design

Losa Vino set out to fill a gap in Monterey’s wine culture: a space that champions organic, biodynamic, and skin-contact Italian wines in an atmosphere that feels stylish yet welcoming. The brief was to capture the nostalgic experience of a European holiday, think a classic Italian enoteca on the Amalfi Coast, while making the brand playful, elegant, and contemporary enough to allow the business to scale.

Brand Identity

Brand Guidelines

Brand Strategy

Client

Losa Vino

Date

September 2025

Industry

Wine

Location

Monterey, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

Losa Vino is the first natural wine shop in Monterey, a region better known for its traditional wineries. Their focus is Italian orange wines, and the challenge was to create a brand identity that stood out while still feeling timeless.

Process

We designed a bold palette of seafoam and orange lifted straight from Amalfi postcards, paired with typography inspired by vintage Italian enotecas. To celebrate one of Losa Vino’s most unique touches, we illustrated owner Jenny delivering wine by Vespa, a hand-drawn detail that grounds the brand in character and story.

Solution

We designed a brand identity design system that captures both authenticity and accessibility, welcoming eco-conscious wine lovers into an environment that feels personal, stylish, and connected.

Results

In a region dominated by predictable wine experiences, Losa Vino stands apart as Monterey’s first natural wine destination. A cultural hub for curious drinkers and a platform for authentic Italian winemaking.