Filipino Hospitality Group Branding
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
The challenge
Our challenge with Pusit Pusit was to create a brand that had enough personality of it's own, but still felt like a cohesive parent brand for their concepts.
Process
Pusit is Tagalog for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.
Solution
We designed a brand identity to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.
Results
The result of the Pusit Pusit brand identity was a cohesive and compelling brand that allowed this thriving hospitality group to scale without sacrificing their culture.
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