Pusit Pusit Hospitality Group
This could be your brand
Our Process
Paul walks through the project goals, challenges, solution and results for this brand.
Process
Pusit is Tagalog for squid. The inspiration for the identity came from vintage tinned fish branding. We designed custom logotype and a squid brandmark in a hand drawn style to create a distinct and original identity.
The challenge
Our challenge with Pusit Pusit was to create a brand that had enough personality of it's own, but still felt like a cohesive parent brand for their concepts.
Solution
We designed a brand identity to help define a professional and successful restaurant group, that was built with love by the local Fil-Am community. This included social media, business cards, signage and apparel.
Results
The result of the Pusit Pusit brand identity was a cohesive and compelling brand that allowed this thriving hospitality group to scale without sacrificing their culture.