Glastonbury Festival Stage Brand Identity

Wow, this was a fun project. San Remo is a stage at the iconic Glastonbury Festival. The brand narrative was that the venue was host to beat poets like Allan Ginsberg and Jack Kerouac on their journey south the border to Mexico. The festival directors reached out to Ulysses Design Co to create a brand identity inspired by a Mexican roadside cantina complete with hand painted signage and iconography.

Brand Identity

Collateral

Merch

Client

San Remo

Date

August 2024

Industry

Music Festival

Location

Glastonbury, UK

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

Glastonbury Festival is the world's most iconic and largest music festival. The challenge was to create an immersive and experiential identity that would cut through the noise and grab attention.

Process

For the line up poster we took inspo for hand screen printed lucha libre posters. We love the off kilter type setting and lush gradients of this style of poster. The logotype direction was hand drawn, blocky and packed full of charming imperfections.

Solution

To recreate the Mexican roadside motel that the Beat poets would have stayed in, we created a custom, hand drawn logotype that felt like it could have been painted on a taqueria wall. We paired this with a family of 4 Mexican inspired hand drawn fonts and used them all together to create an authentic brand identity.

Results

The result of this project was an authentic and innovative Mexican brand identity that did not rely on cliche or stereotypical imagery. The San Remo Glastonbury Festival stage was able to stand out and make an impact in a very competitive festival landscape. The drinks menu signage enabled the bar to make record profits and our merch range sold out on site.