Brand Identity for A Curated Wine Bar

Stoa approached us with a poetic vision, to create a brand that inspires stillness, reflection, and appreciation. More than a wine bar, it’s a space that invites presence, where every pour has purpose. At its heart, Stoa is about slowing down and savouring life’s quiet moments.
Brand Identity
Collateral
Website

Client

Stoa

Date

June 2025

Industry

Wine Bar & Restaurant

Location

Los Angeles, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

LA's Marina Del Rey is an affluent and high contested market with high standards and high stakes. The challenge was to create a brand identity that would position Stoa as the go to destination for wine and mediterranean inspire food in the area and beyond.

Process

We set out to craft an identity that felt serene, confident, and rooted in quality. The goal was to balance minimalism with soul, a quiet luxury that speaks through intentional design and a curated experience

Solution

We developed a restrained yet expressive visual language, led by soft earth tones, classical typography, and subtle details inspired by ancient architecture.

Results

A brand that invites you to pause, sip, and reconnect.


Recognition

Established as a local favourite in a competitive market

Growth

Subscription service via website created passive income

Trust

Stoa is now regarded as a trusted source of food and wine

Expansion

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Two clear ribbed glasses of sparkling water with lemon slices on blue coasters labeled 'Club Seltzer' on a light stone surface.
Person wearing an olive green jacket carrying a white tote bag with bold red text reading 'espresso affo syrup'.
Dark wine bottle with an orange label reading 'L'ASIE SANS CHICHI' resting inside a cardboard box filled with other sealed bottles.
Glass window decal with purple text reading 'Adesso! Bakeshop BK NYC'.
Coastal beach with rows of blue and white umbrellas, people swimming, and historic stone arches and buildings in the background.
Close-up of a person’s hands holding a can of Tomiris kvass drink and placing it into a beige net shopping bag outdoors.