Brand Identity for A Curated Wine Bar

Stoa approached us with a poetic vision, to create a brand that inspires stillness, reflection, and appreciation. More than a wine bar, it’s a space that invites presence, where every pour has purpose. At its heart, Stoa is about slowing down and savouring life’s quiet moments.

Brand Identity

Collateral

Website

Client

Stoa

Date

June 2025

Industry

Wine Bar & Restaurant

Location

Los Angeles, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

LA's Marina Del Rey is an affluent and high contested market with high standards and high stakes. The challenge was to create a brand identity that would position Stoa as the go to destination for wine and mediterranean inspire food in the area and beyond.

Process

We set out to craft an identity that felt serene, confident, and rooted in quality. The goal was to balance minimalism with soul, a quiet luxury that speaks through intentional design and a curated experience

Solution

We developed a restrained yet expressive visual language, led by soft earth tones, classical typography, and subtle details inspired by ancient architecture.