Brand Identity for Cannabis Brand

In a market that’s saturated by highly processed products, Momo’s mission was to be the top choice for natural cannabis users. With the highest quality ingredients and delicious tropical flavours, Momo was missing just one thing. A brand identity that would echo this message, far and wide.

Brand Identity

Collateral

Packaging

Client

Momo

Date

February 2025

Industry

Cannabis

Location

Washington, US

Our Process

Paul walks through the project goals, challenges, solution and results for this brand.

The challenge

During our competitor analysis we found cannabis product packaging was either too medical and sterile, or too groovy and far out. The challenge for this branding project was to create something fun and nostalgic, while not pandering to cannabis cliches.

Process

We set out to design a unique and cohesive brand identity that would position Momo as the trusted leader in the cannabis product industry. To achieve this, we wanted to create a playful yet grounded brand identity that would represent the natural ethos of the brand and appeal to their cross generational consumer.

Solution

We created an identity that infused bold, vibrant colours with a playful logotype. A brand that oozed ‘Good Times in Every Gummy’. We created a cohesive packaging range that looks like a family, but with each flavour having it’s own individual identity. The brand was brought to life, with an extensive set of playful, old school tattoo inspired, holiday themed icons.

Results

The result from our Momo brand identity design project was a nostalgic and natural brand that embodied the slogan we created, ‘Good Times in Every Gummy’.