Brand Identity for Cannabis Brand
The challenge
In a market that’s saturated by highly processed products, Momo’s mission was to be the top choice for natural cannabis users. With the highest quality ingredients and delicious tropical flavours, Momo was missing just one thing. A brand identity that would echo this message, far and wide.
Process
We set out to design a unique and cohesive brand identity that would position Momo as the trusted leader in the cannabis product industry. To achieve this, we wanted to create a playful yet grounded brand identity that would represent the natural ethos of the brand and appeal to their cross generational consumer.
Solution
We created an identity that infused bold, vibrant colours with a playful logotype. A brand that oozed ‘Good Times in Every Gummy’. We created a cohesive packaging range that looks like a family, but with each flavour having it’s own individual identity.
Results
The result from our Momo brand identity design project was a nostalgic and natural brand that embodied the slogan we created, ‘Good Times in Every Gummy’.
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